Adapting Your Brand in an Evolving Digital World

This year our seminar will explore the latest developments in the brand protection industry, whilst discussing the threats, opportunities and challenges presented by these.

The agenda is packed with content from brand owners including Facebook, Swarovski, Finnegan, London Stock Exchange Group, WWE, Reckitt Benckiser, The FBI and Entertainment One.  

Learn more about the latest industry updates to support your brand as we continue our journey through 2016 


Simon Whitehouse
Simon Whitehouse is a Senior Director at MarkMonitor, responsible for the sales, development and growth of the EMEA region. He joined the company in 2007, having previously worked as European Director of CDC, EMEA Sales Manager at Network Associates and UK Head of Magic Solutions. With experience of working with some of the largest companies in the world, Simon is applying his enterprise knowledge and skillset to the area of protecting companies’ intellectual property online; in which MarkMonitor are the industry experts. He holds a BSc honours degree in Psychology and Computer Science from Hertfordshire University.
Susan Kawaguchi
Susan Kawaguchi heads up the Domain Name System Strategy and Management team at Facebook and has extensive experience in managing large corporate domain name portfolios, online enforcement and representing her company at ICANN. Prior to joining Facebook in 2009 she spent 9 years in a similar role at eBay. She has been involved with improving security within registrars and registries, served on the ICANN WHOIS Review Team, Expert Working Group to reimagine directory services and currently serves as GNSO councilor representing the Business Constituency.
Leo Longauer
Leo Longauer is Director, Global IP Enforcement at Swarovski and as such is responsible for the development and implementations of enforcement strategies for the Swarovski brand and leading the in-house enforcement team and global enforcement operations. Prior to joining Swarovski, Leo was Head of Group IP at UBS and leading a trademark examination team at the Swiss Federal Institute of Intellectual Property. Leo holds a Master of Law degree from the University of Berne and an LLM in IP Law and Management from the University of Strasbourg (CEIPI).
Niall Trainor
Entertainment One
Niall Trainor joined Entertainment One over two years ago and works in brand protection for the Family Division in London. He assists in the development, implementation and enforcement of the global IP portfolio for Entertainment One’s international children’s brands, including Peppa Pig and Ben & Holly’s Little Kingdom among others. Prior to joining Entertainment One, Niall previously worked on IP and licensing matters at Ashurst, Endemol and IMG.
Lauren Middlen
As the Vice President of Intellectual Property, Ms. Dienes-Middlen is the Head of the Intellectual Property Group of the Business and Legal Affairs Department of World Wrestling Entertainment, Inc. (“WWE”), a multibillion dollar, international, integrated media and entertainment company. At WWE, Ms. Dienes-Middlen is responsible for counseling the business groups regarding the best branding strategy for enhancing and developing strong trademark rights worldwide, including proper selection and use of marks. She is personally responsible for all trademark availability analyses as well as the prosecution of trademark applications and registrations in the United States and in more than 80 countries, currently consisting of more than 8,000 active and registered marks. She also manages all trademark opposition and cancellation proceedings worldwide .
Jack Cooper
Ted Baker
Jack has worked for Ted Baker for just over two years specialising in both retail and brand protection. He enforces and assists in managing a global intellectual property portfolio for the FTSE 250 company. Jack has over seven years' experience working in high-end fashion and was called to the Bar of England and Wales in 2015.
Diane Hamer
BBC Worldwide
Diane moved to the BBC after working for some years in private practice, initially at Allens in Sydney and then at Lovells in London. She worked for 10 years as the BBC’s Trade Mark lawyer in the public service, before moving to the BBC’s commercial subsidiary BBC Worldwide Limited in 2014, to head up their Brand Protection practice, as Head of business & Legal Affairs, Brand Protection. In this role she oversees the management of BBCW’s trade mark portfolio as well as being responsible for BBCW’s response to digital piracy and counterfeiting.
John Hornick
John is an IP counselor and litigator based in Finnegan’s Washington DC headquarters. Based on 30+ years of experience, he has litigated close to 100 IP cases. John founded Finnegan’s 3D Printing Working Group and advises clients about the IP issues of 3D printing, and how it may affect their businesses. John frequently speaks and writes on 3D printing and has been recognised as a thought leader in this space. His articles have been published at, in the Journal of 3D Printing and Additive Manufacturing, where he serves on the Editorial Board, and in Wired Innovation, and he writes a column for 3D Printing World. He was the only IP attorney selected by the U.S. Comptroller General Forum on Additive Manufacturing (which will be the basis of a report to Congress). John is a juror for the International Additive Manufacturing Award.
John Robertson
Supervisory Special Agent John L. Robertson entered the Federal Bureau of Investigation in 1996 after serving for seven years as a highly decorated officer in the United States Navy. SSA Robertson served in Chicago, where he was one of the FBI’s first 100 Cybercrime investigators. In that capacity he conducted investigations involving hackers, child predators, intellectual property crime, and counterintelligence threats. In addition, SSA Robertson has worked in Chicago and Washington, DC targeting terrorists, organized crime groups, foreign intelligence officers, and he has also led a specialized surveillance team. In 2009, SSA Robertson was recruited as the first agent investigator in the FBI’s Intellectual Property Rights Unit where he led investigations targeting the theft of U.S. trade secrets, counterfeit pharmaceuticals and medical devices, threats against the health and safety of U.S. citizens, counterfeit automotive parts and threats to the U.S. government supply chain.
Kyle Sale
General manager, product, marketing and business operations executive with extensive international experience leading teams, driving growth initiatives and building partnerships. Proven entrepreneurial leader focused on building culture and adding value across all stakeholders. Strong organisational agility with ability to build consensus across organisations both large and small, internal and external. Extensive international exposure within the U.S., Europe and Asia. Specialties: Strategy Implementation, Product Management, Product Marketing, Business Development, Relationship Management, Market Development, Technology and Product Development, Brand Management, P&L Responsibility .
Rob Davey
Thomson CompuMark
Rob is currently Senior Director, Global Services, for Thomson CompuMark, overseeing staff in seven global offices responsible for the entire end to end customer experience and professional services delivery. Rob plays a pivotal role in managing the overall delivery of customer care and driving client strategy, he leads the Thomson CompuMark Client Insight team and also looks after internal channel management for the Japanese market and Thomson Brandy operation in Tokyo. Rob joined the company in 2007, initially as Senior Account Manager, UK & Ireland, before becoming Manager of the EMEA Patent and Trademark Solution Consultants. In his current directorial role, Rob’s key achievements include leading the design and implementation of the Thomson CompuMark Customer Relationship Management system, which led to a significant improvement in the company’s Net Promoter Score, as well as building out the firm’s professional services strategy.
Mary Bagnall
Charles Russell Speechlys
Mary specialises in the protection and enforcement of intellectual property rights, including trade marks, copyright and designs. She has extensive experience in conducting trade mark infringement and passing off proceedings, copyright and design actions, trade mark registry proceedings in the UK and OHIM, and appeals to the UK courts and the Court of Justice of the EU, and in disputes involving confidential information and database rights.
Steven Jennings
Lewis Silkin
Steven is a Trade Mark Attorney at Lewis Silkin and a Fellow of the Institute of Trade Mark Attorneys. He has an unusual blend of experience over nearly 30 years, in that he originally began his career in IP as an examiner at the Patent Office, before moving into private practice. Once qualified he moved for a spell of 8 years in-house at Gillette having responsibility for the Gillette, Parker, Papermate, Waterman, Braun, Oral-B and Duracell brands in nearly 160 countries. So he has seen IP from the regulatory side as well as the client and agency side.
Charlie Abrahams
Charlie Abrahams joined MarkMonitor in 2007 to build the company’s regional presence and to lead its EMEA operations. With years of experience in managing and growing technology companies in Europe, Charlie is applying his knowledge and skills to the emerging and important area of protecting enterprise brands online, in which MarkMonitor is the industry expert. Through his career, Charlie has been responsible for the leadership and expansion of major technology businesses, including Plumtree Software and Network General EMEA. He has also held the positions of UK General Manager with the Amdahl Corporation and VP and GM of the European software business. Charlie holds a degree in Economics and Sociology from Cambridge University.
Matt Serlin
Matt Serlin brings over twelve years of experience in the domain name industry to MarkMonitor. He is responsible for all facets of the company's domain name management services and operations, including client, third-party registry and registrar relationships. As a recognized authority on domain name issues, Matt regularly advocates on behalf of corporate brand holders at ICANN meetings where he serves as the Chair of the Registrar Stakeholder Group. He also serves as a senior domain name consultant, working with MarkMonitor clients on portfolio consolidation, as well as domain name and online brand protection strategy development. Matt holds a bachelor's degree in communications from the University of Pittsburgh.
Rosina Baxter
Reckitt Benckiser
After obtaining B.Sc. and M.Sc. degrees in chemistry from Durham and York universities respectively and working in education, Rosina joined the then Reckitt & Colman in 1983 as an analytical chemist in the pharmaceutical division. She moved into trade marks in 1987, qualifying as a Trade Mark Attorney in 1991. As a member of the Corporate Trade Marks Group of Reckitt Benckiser, Rosina has handled the trade mark aspects of a number of acquisitions, divestments and company mergers. Her current responsibilities include management of all aspects of the Health Care trade mark portfolio of Reckitt Benckiser globally, which includes key brands such as GAVISCON and STREPSILS. She is a member of the Management Committee and a Director of the international Pharmaceutical Trade Marks Group.
Kostas Retzopoulos
Norton Rose Fulbright
Kostas Retzopoulos is the Global Brand Protection Manager for Norton Rose Fulbright, a global law firm. He joined in 2014, having previously spent two years as a Brand Protection Specialist with MarkMonitor EMEA. He started his career in IP as a multilingual Trademark and Domain Names Analyst with TMDS, a subsidiary of CPA Global. He has an MA in Translation from Surrey University, UK. Linguistics got him initially involved in IP. Since 2003 he has been fully emerged in brand protection, handling prominent global brands, monitoring abuse on online commercial channels and securing brand reputation on social media platforms. His involvement in social media has established him as a key figure in online reputation and proper social media engagement, especially for legal firms. When not trying to scare people off social media, he is involved in developing new brands for global business initiatives that aim at expanding the presence of Norton Rose Fulbright across the world. Kostas is from Greece and currently lives in London.
Lisa Brunton-Reed
British American Tobacco
Lisa is Head of Intellectual Property based in London. She is responsible for formulating and delivering legal strategy in relation to the protection and enforcement of BAT’s intellectual property and ensuring the provision of robust, commercially centric legal advice by both Patents and Trade Mark teams on all aspects of IP. Lisa joined BAT in December 1997 and has performed various Trade Mark Manager/Counsel roles within BAT’s IP function before moving to a Marketing Counsel role, counselling the Lucky Strike IBG and other brand groups. In 2008 she moved to Turkey first as Marketing & Regulation Counsel and then as Legal Director. She returned from Turkey in Feb 2015 to the Head of IP role.
Stuart Aitchison
British American Tobacco
Stuart is a Trade Mark Manager for British American Tobacco based in London. He is responsible for the day to day management, prosecution and maintenance of BAT’s extensive portfolio of trade marks and together with his team manages a global network of external counsel. Stuart has been with BAT over 20 years and has experience in all areas of trade mark law, including clearance searches, prosecution, contentious matters, settlement negotiation and mediation, trade mark licensing and counterfeiting issues as well as domain name administration and recovery.
Roy Scott
Roy is the Senior Paralegal and has a vast amount of experience spanning the whole life cycle of patents, trade marks and designs. In addition to project management, training and business development, Roy is also part of the team responsible for maintenance of the firm's Inprotech database propriety system. Roy joined Keltie in 2003, having previously spent over sixteen years at other London firms of patent and trade mark attorneys in addition to working for two City law firms. He passed the ITMA Formalities Course in 1998 and the CIPA Certificate in Patent Administration in 1999. Roy is also a Qualified Paralegal and a fellow of the Institute of Paralegals. Co-opted to ITMA's Trade Mark Administrator's Course Committee since 1999, Roy regularly presents on trade mark formalities, sets and marks the examination paper. He also previously lectured on the CIPA Patent Administration Certificate course.
Marco Di Biase
London Stock Exchange Group
Marco has over 15 years of experience working in Internet services. Having joined BorsaItaliana/LSEG in 2007 as Web Services Manager in the IT department, he is now responsible for all of the London Stock Exchange Group websites and services, including LSE, Turquoise, FTSE, Borsa Italiana, MIT, LCH.clearnet, EuroTLX. Marco is also the main contact for the LSEG domain management, cooperates with Legal and Comms for brand protection and anti-fraud.
Philip Harris
St Philips Chambers
Philip has 30 years’ experience as a registered trade mark attorney and solicitor-advocate in in-house and private practice (latterly as a partner and Head of Department in a prominent London IP attorney firm), representing major international clients, before transferring to the Bar in 2014. He specialises in all aspects of contentious and non-contentious trade mark law and has experience of copyright, designs and other “soft” IP rights too.
Alison Conway
Alison has 15 years of digital experience, the majority of it focused on fashion ecommerce and multichannel retailing. Her career spans, oki-ni, Amazon, GSI Commerce (an eBay Company) and Belstaff. She helped build the digital businesses for Ralph Lauren EU, set up House of Fraser’s first transactional site and now leads Belstaff’s global digital business including CRM and the cross channel client experience. Her areas of digital expertise include entering new markets, sales growth strategies, merchandising, customer service operations and CRM. As VP, Client, Alison is focused on ensuring Belstaff clients have a seamless experience across channels and for driving revenue to the brand through digital initiatives. She also advises start-ups in the retail technology sector and is a mentor with True Start, an investment group that brings together experts in retail, consumer and innovation.
Mark James
Mark has been involved in the online delivery of digital media for over 20 years and has worked for some of the biggest names in the digital content and online rights space. From the very 1st Interactive TV services through SaaS to the latest cloud based OTT services, Mark has been helping customers to expand their reach online and protect their rights whilst do so for the last 15 years. Mark joined MarkMonitor in March 2015 and is responsible for the UK, EU and Middle East markets for our Anti-Piracy service customers.
Graeme Grant
Graeme Grant is the current Global Head of Internet Anti-Piracy Operations for IFPI. Educated in Forensic Networking and ethical hacking, Graeme began his career with the US Law Firm Covington & Burling. Investigating Internet based crime, including counterfeiting, piracy, data privacy, malware and white collar crime before moving onto the motion picture and now music industries. He has over 10 years' experience in IP based Cybercrime and has worked with most industries and sectors dealing with issues such as counterfeit medicines and national security issues through to pre-release music and fraud. Graeme operates a global team of anti-piracy professionals across 53 countries representing over 1,400 record labels.
Marianne Grant
Marianne Grant is a Senior Vice President at the Motion Picture Association of America, Inc. (MPAA) – an international trade association that represents the interests of major companies that invest in, produce, distribute and market audio-visual content. MPAA is identified in the United Kingdom and throughout Europe as the Motion Picture Association (MPA). Marianne joined the organization as an employee in June 2009 after 10 months as a consultant there (via Resources Global Professionals) – and, based in MPAA’s Southern California Headquarters, she reports to the association’s Chief Technology Officer and General Counsel. In her dual role at MPAA, Marianne works with fellow senior executives across the world to design and advocate for the association’s strategy related to Internet Service Provider (ISP) Outreach activities globally.




8.00 - 8.30am Breakfast - King george iii
the seminar will be hosted in the porter tun
8.30 - 9.00am

Welcome, Objectives for the Day and The Brand Story

Simon Whitehouse, MarkMonitor

9.00 - 9.30am


Susan Kawaguchi, Facebook

9.30 - 10.15am

3D Printing and the Future (or Demise) of Intellectual Property

John Hornick, Finnegan

10.15 - 10.45am
Coffee Break - KING GEORGE III
10.45 - 12.15pm

Breakout Session 1

The Porter Tun
Stream A: MarkMonitor - Mitigating Your Risks with a Comprehensive Online Brand Protection Strategy

  • Keeping the Brand Sparkling: IP Enforcement at Swarovski - Leo Longauer, Swarovski
  • Ask the Expert Panel Session with Jack Cooper (Ted Baker), Kostas Retzopoulos (Norton Rose Fulbright) and Alison Conway (Belstaff) - Moderated by Charlie Abrahams, MarkMonitor
  • Protecting Peppa Pig - Niall Trainor, Entertainment One

Queen Charlotte
Stream B: Thomson CompuMark - The Changing Trademark World

  • EU Reform is in Force – What Now? - Mary Bagnall, Charles Russell Speechlys
  • The Impact of Plain Packaging Regulation and the EU Tobacco Products Directive - Lisa Brunton-Reed & Stuart Aitchison, British American Tobacco

12.15 - 1.30pm
Lunch - King George III
1.30 - 3.30pm

Breakout Session 2

The Porter Tun
Stream A: MarkMonitor - Mitigating Your Risks with a Comprehensive Online Brand Protection Strategy

  • How Global Businesses Deal with Piracy Threats and Opportunities with Diane Hamer (BBC Worldwide), Marianne Grant (MPAA) and Graeme Grant (IFPI) - Moderated by Mark James, MarkMonitor
  • Understanding a Rapidly Changing Domain Landscape - Matt Serlin, MarkMonitor
  • Creating a Robust Online Brand Protection Strategy - Marco Di Biase, London Stock Exchange Group
  • Protecting Your Brand: Today and Tomorrow - Kyle Sale, MarkMonitor

Queen Charlotte
Stream B: Thomson CompuMark - The Changing Trademark World

  • The Changing Trademark Ecosystem - Rosina Baxter, Reckitt Benckiser
  • How In-House and External Roles Work Together to Create and Protect Brands; How Are These Roles Changing and Adapting? With Roy Scott (Keltie), Steven Jennings (Lewis Silkin) and Philip Harris (St Philips Chambers) - Moderated by Rob Davey, Thomson CompuMark
  • The Trademark Ecosystem Panel Discussion, with Rosina Baxter (Reckitt Benckiser), Roy Scott (Keltie), Steven Jennings (Lewis Silkin) and Philip Harris (St Philips Chambers) – Moderated by Rob Davey, Thomson CompuMark.
3.30 - 4.00pm
Coffee Break - KING GEORGE III
4.00 - 4.30pm

Best Practices for Partnering with Law Enforcement and Protecting Your Trade Secrets

John Robertson, The FBI

4.30 - 5.15pm

THE WWE STORY – Adapting Your Brand in an Evolving Digital World

Lauren Middlen, WWE

5.15pm - 5.30pm

Round Up and Close

Simon Whitehouse, MarkMonitor

5.30pm - 8.00pm
Drinks Reception in the porter tun - mezzanine


The Brewery

52 Chiswell Street, London, EC1Y 4SD